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Together with European Wax Center, the team at Cycle Media was tasked with exposing and calling all to action: #axthepinktax - the tendency for products marketed specifically toward women to be more expensive than those marketed toward men. This creates a gender-based price disparity affecting women around the world. IT'S CRAZY.
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As the Lead Motion Designer, I was tasked with art and animation directing junior/mid designers and motion designers, storyboarding, animation, and audio mixing.
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